Portfolio-first
Each product has its own audience, acquisition loop, roadmap, and dedicated product surface.
BeSofty parent company
Software brands built with product discipline.
BeSofty is the operating home for Ratul Hasan's portfolio of SaaS products, AI tooling, Shopify apps, Chrome extensions, WordPress plugins, and selected product studio work.
Portfolio map 8 product lines
Operating thesis
Small, sharp products for real business workflows.
The company is not a generic agency facade. It is a parent brand for owned products and carefully selected builds where software, distribution, SEO, and support have to work together.
AI where useful
AI is applied to speed up concrete workflows, not as decorative positioning.
Operational trust
Downtime, privacy, permissions, automation reliability, and SEO are treated as product requirements.
Growth-ready
Sites, blogs, marketplaces, and CI publishing are built as distribution infrastructure from day one.
Featured products
The brands BeSofty is known for.
Flow Recorder
Capture live browser journeys and turn them into repeatable automations, SOPs, onboarding tours, and product documentation without code.
Store Warden
A Shopify app for maintenance windows, emergency mode, IP whitelisting, branded maintenance pages, and SEO-safe downtime handling.
EmailFunnel.ai
AI-assisted email funnel planning and production for agencies, lifecycle marketers, and teams building scalable email systems.
PaycheckMate
A payroll utility brand reserved for paycheck, salary, and compensation workflows as the portfolio expands.
Build with BeSofty
Need a product, automation system, or conversion-ready software site?
Bring the business problem. BeSofty can help shape the product, build the technical system, and prepare the distribution surface around it.